Attracting potential customers to your site and familiarizing them with your product offering without bombarding them with too much information is no easy task. One video marketing tool that can help with this is a well crafted Explainer video.
When used properly, these videos can help build a strong brand reputation, while enhancing the brand presence if the video goes viral. Today I’m going to tell you a few simple tricks that you should always have up your sleeve. These tips can help make a strong and long lasting first impression with your video.
Selecting the Right Mix of Words
Choosing the right words and phrases that portray exactly just what your brand stands for, is extremely important. The script of an explainer video should be compelling so that it keeps the viewers glued to the screen. The mix of words should create the right mixture of emotions among the customers and communicate the message in a simple language that is understood by all.
Keep It Simple
Simplicity is the key to success. Having overly complex messages or videos can lead to an opposite effect, meaning they can make the video irritating or unbearable. Before making a video always empathize, and consider how you would have reacted to the video if you were the audience. Talk about an issue faced by the audience and discuss how you can offer a remedy for their issues.
Be innovative, think out of the box and just have fun while at it. But ensure that your creativity does not go overboard. Try being creative with simplicity. Always try to give the viewers something to look forward to and try to make them understand the message which you want to be conveyed in a creative way that leaves a mark on their minds.
Keep It Short
Customers do not have time to wait for hours to see your video. Keep the videos short and precise. The attention span of the users is extremely short and you must try to covey your within the limited amount of time you have.
Focus on the Benefits
Focus more on the benefits provided by your products instead of discussing various attributes and features present in them. Remember! Customers are looking for a solution, and focusing on the benefits will lead to a more positive outlook for the brand.
Try out these tips and you will end up getting it right on your first try. There are no hard and fast rules on how to make an effective explainer video, but following the above given simple steps can make video marketing an enjoyable feat.
by Ryan Lindner
Creative Director ExplanatoryVideos.com You can find him on Google+
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