If you own a small business that has just started to make its mark in the market, you must without a doubt be considering the option of an overview video for the homepage of your website. Now even though you might be hiring a professional to make the actual video, you should at least familiarize yourself with the basics so that you can differentiate a bad video from a good one.
Before we tell you about the tactics that have been most used in the market for effective video marketing, let us tell you about some of the things that you will have to look for in the company that you are hiring. Remember that the first and foremost important factor is the experience of the company. So, unless the organization has at least 1-2 years of experience, you shouldn’t be opting for them. The points given below will highlight some of the things that you will have to consider when creating the overview video.
Follow the KISS Rule
As with everything else in the field of design and creativity, you always have to remember and follow the KISS (Keep It Simple Silly) rule. Even though it is not necessary for you to create a video that makes your audience laugh throughout, it is crucial that you be creative and manage to get them to chuckle or shed a tear at some point or another. Also, remember that if you are dealing with something you don’t understand perfectly, you need to stay far away from it. Otherwise, adding chunks of information that you yourself don’t know much about is going to turn the audience off.
Don’t Indulge in Creating Long Videos
A common mistake that people are found making in overview videos is that of elongating it more than necessary. The truth is that explanatory videos which are short and sweet (2-5mins) are the most influential and so this should be your goal as well. Therefore, every single voiceover and image that you add needs to have a purpose and tell a story that the audience wants to hear.
Don’t Forget to Edit
If you think that the basic creativity and development of the video is the longest video, then you are quite wrong. The matter of fact is that the editing is the most important and longest process and so you need to pay special attention to it. Keep in mind that you may have to cut a lot out and become ruthless with the video, but this is the phase that will help the video truly shine.