Companies that have reached a stable stage in their business development life cycle, and want to increase their ROI usually opt for one of these three things: increase their product offering, go for premium pricing, or simply increase their customer base. However it is relatively easier to increase product offering, and premium pricing; increasing customer base is a difficult job and is not chosen by many businesses, when given the option. But if done right, this ordeal can lead to exponential results in terms of brand recognition and profits.
The company web site is “The” access the customer needs to connect with the brand. It is said, “a picture says a thousand words.” Well I think videos can say millions of words without actually saying them. Non-verbal actions can depict feelings stronger than words. And explainer videos, with their simplicity of design can portray, even the complex of messages in a friendly understandable manner.
When customers get to your website, they need to see the benefit of choosing your offerings over others.
What is that single point of difference that sets you apart?
The answer to this question is very hard to determine and once determined, it needs to be communicated in a compelling manner. The customers can decide within seconds whether or not your product offering is actually what they are looking for. People watch more than 2 million videos in a day and this number is increasing every day.
Web videos play a major role in increasing customer base and popularity of the brand. With the rise of the Sun every day, websites are emerging like ants out of an anthill. Customers are exposed to millions of offerings and advertisements in a day. And your company needs to stand out and make an impression that lasts. Getting the message across is the prime objective of explainer videos and they achieve this in just a fraction of a second.
The advanced technology in today’s world has made it all the more easier to make the explainer videos part of your digital marketing arsenal. Engaging videos can even lead to initiating interaction between customers and companies, if propelled properly. These videos can go viral with the help of your current customers who can help attract prospective customers to your web-site, owing to the sharing features on numerous social networking platforms.
One thing to keep in mind is to NEVER ignore existing customers in the perusal of attracting new ones. This can lead to dissatisfaction among the existing customers. Instead, employing ways to get existing customers to promote your product can earn you rewards. For example, asking current customers to make videos about your company and brand and sharing the content with their friends can showcase current customer’s confidence to prospect customers.
Remember: “Customer is King and the Key Towards Success”
by Ryan Lindner
Creative Director ExplanatoryVideos.com You can find him on Google+
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