Haka Products create software that helps fill communication gaps in your sales pipeline – meaning every department from product development to customer service are are on the same page.
As newcomers to their market, Haka knew that they had an amazing product, but needed a fun and engaging way to get potential clients to take notice and get excited. Their branding was already bold and attractive but that’s true for most competitors in their market – so they wanted to work with someone who could produce a video that would instantly catch the attention of any visitors to their website or conference stand before they moved on.
First we worked with Haka to define a clear message that would interest viewers without overwhelming them with information.
With that message identified, we created an animation style that complimented Haka’s branding – meaning the video would always harmonize and strengthen their other marketing efforts.
The final video was attractive, engaging and concise. Not only did their branding style late beautifully into animation, but the key message now jumps out at potential clients and generate qualified leads quickly.