Netgears’s clear “focus is providing networking solutions for small businesses and homes”. That’s why when we went to work on a script for their latest product, the Nighthawk Smart WiFi Router, we looked at all possibilities of use and what we (along with Netgears’s team) thought would best explain the product and get users to understand it’s dependability.
What was the goal? The goal of this Netgear video product animation is that after you have watched the explanatory video for Netgear Nighthawk Smart WiFi Router you’re left with the clear understanding that this product, unlike any other, is faster, stronger, and smarter then it’s competitors. The video should leave you involved and wrapped up in the importance of this particular wireless router.
What was important to the explainer video? Not only is it important to have an understanding of the benefit of the product but also because this is a tech product, hitting on all the specs of the product proves important. Why? First, there are other tech products on the market similar to Netgear’s so we needed to specify why this product is better or what it has to offer that the others do not. Second, users want to know why they would invest in this product versus any other on the market or why they would make an upgrade.
How did we fit all the important information into a 2 minute explainer video? There are a lot of specific technical specs for this Netgear Nighthawk product so we needed to mention them and explain their importance. How did we do it? We asked Netgear a few important questions. How did Netgear’s specs out-gear the rest? Which technical specs where most important to their users? And finally, what makes Netgear’s Nighthawk router stand out beyond their competitors? With the answer to these questions we took to the script carefully placing voiced description along with written description in the the explainer video.
The result? In the end, we feel the video really touches on all the needed product information. Again, leaving the user with the knowledge they need to make an informed decision on the product. Time and time again explainer videos can explain exemplary essential information in a specifically allotted time reaching users expectations and leaving them caring about the product, knowledgeable about what the product offers, and they are able to make the informed decision they need for the product.
We at Explanatory Videos look forward to taking on tasks similar to Netgear so that our clients are as happy with the video as we are.
We hope that we can be a part of your team! Contact us for your first (or next) explanatory video.
Sara Narducci is a Associate Producer at ExplanatoryVideos.com
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