Experts believe that people have less patience today than in the past. Why? For one reason the growing impatience we have is the result of growing technology around us.
Karl Max said “The production of too many useful things results in too many useless people.” Sure, technology is changing our lives and when it cooperates we admire our strides but because of it we demand instant gratification. So why would we expect anything different from our consumers? They want answers, explanations and results; faster, quicker and at premium quality.
There are many people who do not have the patience to read lengthy text or simply don’t have the time. Some do not even have patience to wait for a response via e-mail (and forget the thought of snail-mail). Even composed emails with the general rules of grammar are few and far between. Formalities have become boring and time consuming. Where does that leave us? Instant messaging…and believe me – if I message you – I expect a response in 60 seconds or less.
We live with technology and so we expect to scroll through web pages and have our answers found for us quickly and correctly. “Search fields” are customarily our go to source of knowledge. You have heard the expressions “Google it!” or “What’s Google Say?” When the response is slow or too time consuming, we grow impatient – do we not? I sure do. I’m growing impatient at this lengthy explanation!
So what’s the point? It’s simple. If consumers cannot understand the aspect of your business in less than 60 seconds, you have lost their interest. Explaner videos are a way to concisely describe your product in a short animated video. They draw the attention of the consumer because it is easily absorbed and can quickly retain the information.
Obviously many strides to technology based products have been proven useful to us but we need to use these technological advancements. Karl Max was wrong to say that technology “results in useless people” because we are not useless if we can learn to adapt to the needs of our consumers.
Sara Narducci is a Associate Producer at ExplanatoryVideos.com
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