Marketing without the help of an explainer video or social media marketing technique, is quite frankly useless in today’s day and age. In fact, some experts might even say that without these two, your attempt at marketing your brand will end up costing you money without gain.
Though there are some video marketing experts that think there is no need for you to combine the powers of explainer videos and social media, the truth contradicts this train of thought.
The reality is that because these marketing experts have been in the industry for a long time, they aren’t receptive of something ‘new’ and they are often very afraid of this change. However, as the owner of a business, you should know some of the ways in which you can combine videos and social media to help your business reach its true worth. So, without delay, read through the tips explained below and start following them for a more effective social media campaign.
Tip #1: Familiarize Yourself
Before you start doing anything, you have to always remember to familiarize yourself with the relationship between social media and video marketing. Read blogs, articles, and other such material and learn what it’s all about, what works in today’s competitive environment, and what isn’t working and why. Don’t forget to subscribe to forums that are focused on social media marketing and don’t feel shy to ask questions even if they seem trivial.
Tip #2: Decide on a Budget
Remember that as with any type of marketing, you will need to set aside a considerable budget for social media and video marketing. If you think that the cost of this form of marketing is too high, then keep in mind that it is an investment rather than an expense and not putting enough money and effort into marketing won’t get you the results that you are looking for. Therefore, even though it might seem like a bit much, the truth is that this is what will help your business achieve success.
Tip #3: Share Videos on Different Social Media Platforms
Now that you have a proper budget and have created your explainer video which you have incorporated on your website, don’t forget to also add the videos onto your social media pages. Websites such as Facebook, Twitter, LinkedIn and YouTube are full of people that won’t visit your original website but will visit your social media page. So remember that even though the video will be useful for those who visit your website, it will help you greatly with brand management and marketing if it is on a social media website as well.
by Ryan Lindner
Creative Director ExplanatoryVideos.com You can find him on Google+
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