Positioning is defined as the placement of a brand in the minds of its customers with regard to its competitors. It is the basis of building brands. And as such, it holds significance for both the company and the customers. It is the basis for the “Big Idea”, campaign ideas and execution ideas. Getting the brand positioning right, is one of the hardest ordeals for any brand manager.
The question that arises now is the simple thought of how to actually have a “stand out” positioning for your brand? Standing out among the competition and becoming a brand that is preferred by your target audience is one of the toughest challenges. This challenge can be overcome by using the right kind of explainer videos.
Explainer videos make for an effective marketing strategy that allows your customers to learn about your brand. It increases the chances of converting non users (those who are not your customers) to users, all the while gaining popularity for your brand. Internet has become the hub of all marketing communication for all ages of consumers be it men, women, or children.
To improve their market standing, companies attempt to retain their market share and in turn maintain the position it has gained with the quality of products and services it offers. This process is invariably dependent on marketing tools used to communicate the brand positioning. One such tool is explainer videos. Explainer videos are not just informative, but also highly engaging. It is a different tool which can also lead to promotions on the social media strategy.
Companies are always looking for different ways to market their products and have creative ideas for their promotion. With the advent of digital technology, creativity has become an easier task to accomplish. Videos speak when the company can’t. It is imperative for any business to communicate the right message, allowing its customers to develop a proper brand identity and clearly position the brand in their minds.
Explainer videos are customer oriented as they can be viewed by millions or trillions of people everyday. Because they do not require copious amounts of money to be spent on video making, they are quiet effective at getting the desired response from your customers.
They increase the SEO ratings for your company site as search engines are now rating those web sites containing videos higher than those that don’t. They are the quickest way to get the message across while it extols the benefits gained by the customers.
All of these components make a sound brand positioning for the brand that cannot be mistaken for any other brand. Remember that the company’s root strength is part of its brand positioning and communicating it is essential. Explainer videos help simplify this process and help make the work of a brand manager easier.
by Ryan Lindner