Grabbing the attention of customers and making a powerful impact is very important when it comes to building a strong brand. One must always keep in mind the various types of appeal that can be made. The most popular is emotional appeal, which targets the emotions of your potential customers and communicates to them the benefits gained by using that particular brand.
Explanatory videos can help make such appeals more effective as they deliver the message in a very short amount of time and get the desired response.
Below are the Top 4 Reasons Why You Should Use Explanatory Videos
- Precise Communication
With the use of explanatory videos, the message to be conveyed is communicated in a crisp and precise manner. Everything is combined together in a compact form which simplifies the message. Even big messages can be conveyed in a simple way and implanting “The Big Idea” is far easier.
- Stronger Impact
Getting the message across is easier with such videos. These videos form an impression on the consumers about the brand and what it stands for. The messages are easier to understand and retained easily. What needs to be understood is that these videos are made with the aim to make a strong impact on the customers so as to increase the overall sales of the product.
- Improved Rating
Explainer Videos can improve the ratings of your site. The increased traffic can generate likability for your products. These videos can go viral, leading to increased viewership and word of mouth.
- Higher Conversion Rates
It has been proven with time that explainer videos increase the chances of potential customers converting to your customers. Once your explainer video has been seen by an individual, there is a higher probability that that person will go and buy your product. Sales increase with higher conversion rates, which in turn, lead to greater revenues and success for your company.
So these are my top 4 reasons as to why companies should make explainer videos and utilize them as a marketing tool.
by Ryan Lindner
Creative Director ExplanatoryVideos.com You can find him on Google+
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